Introducing the 2021 Porsche 911 Targa 4S Heritage Design Edition
Expected to arrive at U.S. dealers late this year, Porsche’s Targa 4S Heritage Design Edition is a modern car with design elements inside and out that are meant to remind you of a 1950s Porsche. It’s a package put together by Porsche Exclusive Manufaktur, the personalization/customization arm of Porsche cars.
Starting with a 2021 911 Targa 4S, Porsche Exclusive adds a cherry metallic paint, or one of four additional special paint colors. From there, gold logos join the party. You also get spear-shaped graphic elements on the front fenders. In back, Porsche Exclusive adds a Porsche Heritage badge, inspired by one given to Porsche 356 owners that accumulated 100,000 kilometers on their odometers.
From there, the Porsche crest from 1963 is added to the front luggage compartment lid, steering wheel, head restraints, wheel hub covers, keys and key pouch. The wheels themselves are Carrera Exclusive Design wheels with black painted brake calipers visible from behind. Sadly, the tires are not bias-ply, so authenticity stops there.
Inside, you can choose different leathers, such as Bordeaux red or Atacama beige. There’s also corduroy on the seats and door trims for more 356 throwbacks. When checking engine speed, it will be lit with green illumination, as will the stopwatch on the Sport Chrono Package that is standard on this car. Finally, Porsche Exclusive will add a metal badge on the trim panel with which limited edition number you own.
How limited? Porsche will build 992 of the 2021 Targa 4S Heritage Design Edition models because the company likes symbolism in its build numbers. The 2019 Porsche Speedster, for example, was limited to 1,948 as a homage to the first model year of the 356. And since it’s being built on the 992 generation 911, well, there you go.
Because Porsche Exclusive starts with a 2021 Targa 4S, you get a 443-hp, 3.0-liter turbocharged flat-six to move around your Leave it to Beaver-era clad Porsche and all the other modern touches that come in the car. It also means you can choose to have this Heritage Design Edition equipped with either an eight-speed PDK or seven-speed manual transmission. But bear in mind, getting it with the PDK is sacrilegious—Porsche didn’t even have automatics in the ’50s.
This Targa 4S will be the first of four cars labeled as Heritage Design models, each one celebrating a different decade: 1950s, 1960s, 1970s and 1980s. Porsche stayed mum on the details, but expecting one a year for a bit is not a bad guess. And they’ll cost a healthy premium over the base model. A Targa 4S starts at $136,550. The Heritage Design Edition starts at $181,950.
And if that’s isn’t enough, you can also buy a $14,000 limited-edition timepiece that follows the same design cues as the car. And just like that car, Porsche is only making 992 of them.
Plenty of 1950s charm, but certainly not 1950s prices.
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